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WebBoss Blog

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Recent Posts

What NOT to do on social media

| 24th January 2017 | Social Media

Social media is an asset to any business. It’s an outlet to be able to promote your business and to interact with your customers, so doing it right is crucial. There are many businesses who make rookie mistakes on social media platforms such as Facebook, Twitter, and Instagram. So, to save your blushes, we’re going to let you in on what NOT to do on social media.   Heavy Self-promotion This is a common mistake businesses make. Only having promotion posts can be irritating and displeasing for your followers and can make you seem a bit narcissistic which, to no surprise, is not a likable trait.  It’s fine to promote your business as that is why you signed up to social media, but don’t let it clog up your feed.   Not Setting Goals Setting goals for your social media will make a huge difference to what and how you post. Most platforms offer an analytics feature, which will give you the guidance you need for setting aims and objectives. Whether these goals are gaining more followers and likes, or if you want to post better content. Take a look at which posts attain the most interactions.   Not Posting Regularly This can easily be done by anyone. Having a billion other things to do, social media is probably the last thing on your mind! But ensuring you post regularly will make a big difference to your following, so putting in the time and effort will be worth it. Why not create a schedule? We even wrote a blog on how to do so.   Not interacting with your followers The whole point of social media is to interact with people online, whether you know them or not. There’s a high chance that your followers will be customers or potential customers so being friendly is vital. If someone was to mention you in a post, then reply! They made the effort and so should you. Even if someone retweets you, just say a ‘thank you’ every so often.   Don’t sound like a robot Your followers want to feel like it’s an actual human behind these tweets. Every so often throw in a joke or a Gif, it shows you have a sense of humour and are not taking everything too seriously. Joining in with (relevant) trending #’s also helps with this.   Extra tips These are just some little obvious but helpful tips for you. First, don’t put too much text in your posts it. People won’t bother reading it all, make it sweet and snappy. And most importantly, always look out for spelling and grammar! Trust us it makes a difference....

Favourite Friday Vol 74

| 20th January 2017 | Favourite Friday

  List of uncoordinated dogs Sometimes the internet provides just what you need to put a smile back on your face, and this selection of very uncoordinated dogs definitely fits the bill! You can find the full list here.   Mental Arithmetic Most of us can do basic sums in our head, but would you be able to do a more complicated equation? These kids can. Using a specially designed method it teaches children how to utilise both left and right sides of their brain allowing them to quickly find the solution to the problem. Art, history and technology combine to make a glowing bike path For the 125th anniversary of the death of Vincent Van Gogh, Studio Roosegaarde installed a glow in the dark cycle path inspired by the Impressionist style. Not only does the path make it safer for cyclist at night, but it also saves the local council money in lighting!   Penguin awareness day https://twitter.com/i/moments/822251758655139844  Penguin Awareness day is celebrated every year on January 20th (Not to be confused with World Penguin Day, which is celebrated on April 25th), and helps to highlight the increasingly difficult situation our little flightless friends face with global warming and pollution.   Know your King Penguins from Emperors? #KnowyourPenguins #PenguinAwarenessDay pic.twitter.com/jRJemlnZPE — Antarcticocean (@Antarcticocean) January 19, 2017   A toy reinvented to save lives An ancient toy called a Whirligig, which consists of a disk suspended in the middle of two strings, and when pulled apart the disk spins. This idea has been reworked by Manu Prakash, costs only 20 cents and can help in the diagnosis of diseases such as malaria and HIV within minutes without the use of electricity. ...

Marketing for your existing customers

| 19th January 2017 | Marketing

It can be easy to spend a lot of money on marketing for new customers, a few online adverts and a week or two later you may have received a lot of interest but, if you are like most small businesses, you may start to feel the cost. Whilst it is always necessary to bring in new customers, it is sometimes easy to forget the customers you already have! Did you know that you are more likely to get a customer to return than bring a new customer in? This is also cheaper meaning that you get a bigger return. So here are a few ways that you can make sure your existing customers feel appreciated. 1.Talk to them. It might sound simple, but communication is key to keeping your customers happy. This includes acknowledging orders they have made, all the way through to new stock you may have in store. 2. Listen to your customers. Following on from our previous point, always listen to your customers. If they leave a review on your website or social media page, you should acknowledge this, especially if it is a complaint! Most customers will walk away without comment if they are unhappy with a service and you’ll never know why. So, try to deal with each instance calmly and respectfully and use this information to better the service you provide! 3. Provide Support. Make sure that you have more than one way for your customer to contact you. Some may prefer to email, whilst others may feel more comfortable discussing their issue on the phone. Regardless of the methods your present to your customer always make sure that you can find a solution to their problem, and quickly. Unfortunately, mistakes happen, but if you are able to show your customer that you can correct it, you are more likely to keep them as a customer. 4. Keep your website up to date. Adding your new products to your website and highlighting promotions can help to draw customers back to your website time and time again. Not only can this reassure your customers that you are still up and running, but updating your website content can also help your search engine rankings! 5. Reward your customers! If a customer keeps coming back, reward them! This can be anything from being the first to hear about a promotion, a money off voucher, or even a free product/service for their loyalty! Not only will this help to keep you in contact with your customers but it will encourage them to return again.   With the cost of finding new customers being up to 8 times more expensive than encouraging your existing customers to return, it really does pay to be attentive! There are many other ways that you can also encourage customers to return to your website, including blogs, social media, surveys and competitions. The possibilities are endless and can easily be implemented to increase your sales!...

Website Do's and Don'ts

| 17th January 2017 | Web Design

Regardless of whether you already have a website and are looking to refresh your design and content, or if you are just now preparing for the jump into the online world, it is always best to be aware of a few basics before you make any big changes. These can include such things as what you should or shouldn’t do, and so here we are to help you along with your planning! Do’s DO make everything relevant. What benefit does content have if it’s not relevant? There's no use in talking about something that has nothing to do with your website. In fact, this could even effect your SEO, and drag you down in the rankings. So be sure to make everything relevant and unique to you. DO have a colour scheme. Chances are, if you are already an established business you have your own branding. If you're running a business, then it’s usually recommended that you go with your branding colours. Just to keep the brand alive, this is vital to any website. DO structure your pages. If you just chuck stuff anywhere on a website page then it'll look messy and unprofessional, not only that but it's confusing for the visitor as well. Keep everything structured and simple. That way, it’s easier to read.  DO make it simple. There is power in the old adage of keeping things simple and sweet.  People like things quick and easy, no fussing around. This can even help to bring your visitors back time and time again! So, try not to add too much onto one page or try to make it look as fancy as possible. If you’re not sure of the best way to structure your webpages you can talk to one of our designers! DO make your website responsive. A recent study showed that mobile searches are actually starting to overtake desktop searches. Therefore, if you are not showing your best face on mobile devices you could be missing out on a huge portion of the market! This is a disaster for any site as any visitor using a mobile device will just leave the site once they see how difficult it can be to navigate. Here at WebBoss we have a built in responsive site tester so that you can preview how your website will look on various devices.  DO link your social media. Why not boost your social media following whilst running an awesome website? You can even input a live feed! Displaying your latest posts from Twitter, Instagram, Pinterest etc.  DO ensure it’s easy to contact you. We recommend that you have a contact page within your navigation menu. Allow contact to be as easy as possible for your customers, so if you have a brick and mortar business, consider adding your address and contact number in your website header to help you seem more approachable. Don’ts DON'T over complicate everything. Running a business is complicated enough, so try to keep things simple. Yes, your customers will be grateful, but it will also give you less to worry about! For example, use a navigation bar. It’s a life saver making it easy for your website visitors to find exactly what they need. DON'T overuse colours...or fonts, or images. Some people believe that the more colours/fonts/images the better... that is not the case. Focus on the branding and the persona of your business. Most of the time, less is definitely more. Yes, images look pretty and will break up text. But using too many images will distract from the actual website. The same goes for the font, try to stick to one or two fonts to bring emphasis to your written content. DON'T forget to post. It sounds silly and obvious, but it can easily be forgotten. Making sure you post up-to-date content on a regular basis sounds easier than it is and having regular content is great for SEO. So why not make a schedule? Or create a blog?  DON'T stuff pages with keywords. Keywords are vital when it comes to SEO, which you can learn more about in this blog, so placing them within the text is also very important. However, don’t be tempted to overuse them, and if anyone ever suggests you do run away quick...