Your Facebook, Twitter and Google+ have all been set up, and you post (or at least try to post) to them regularly. But are you taking your social media page seriously? For most, using social media networks are simply another method of providing links back to your website. Instead they can be used for so much more than link building. Social networks are a free marketing tool.
From using your social network page, you will be provided with statistics, from this you will be able to determine a number of things about your audience. All of these can be analysed and used to help your marketing technique and increase your conversion rates. From this data you can discover:
- Demographic data of your audience (gender, age, location).
- How often they interact with your content.
- The content that interests them.
- What else they are interested in.
With a little bit of work, you will be able to create a great posting schedule that will include all of the content that is most viewed from your audience.
More and more people are using social media to search for products and services, especially within younger age groups. Being found on a social media website is a much more organic (and free!) method of being discovered by new customers.