Now that you have found your keywords and phrases (you haven ™t? Don ™t miss out, read Finding Your Keywords to help your SEO), here is our guide to where you should put them in your content.
This is one of the first places search engines view, and so placing an appropriate keyword here can help emphasise it.
In the URL for the webpage
Using a keyword in the URL of your webpage is useful as the user will look at this to judge if it can answer their query.
Meta keywords tag
Tag all of your keywords within the Meta Tag/SEO section of your system. All keywords or phrases must relate to the content of the page. Not sure where to go? Watch our video tutorial for instructions.
This is the snippet of writing that gets shown in the results provided by a search engine. Whilst this does not affect the ranking of your site directly, it can help to make your site stand out and seem more relevant within the results provided.
Your content must include your keywords. Not only will search engine bots look for tagged keywords, but users will quickly leave a site that does not have the information that they are looking for. Create content that is engaging and relevant and don ™t include keywords that are irrelevant to your content.
Use keywords in your content to link to other pages and sections of your website. Not only will the use of your keyword or phrase help, but the internal linking will make it easier for visitors to find relevant information quickly.
Using a keyword in the navigation menu can be useful as it will be indexed by a search engine, but be careful to do this wisely. Here it is important to think of what would help the user most.
Finally, always give your image a relevant title when you save and upload it, this will allow browsers to display a description of the image and also lets screen readers describe an image to any blind users. It also makes images index able by search engines if it can be told what the image is showing.
Remember relevance is the most important aspect of keywords, using them incorrectly, or unnecessarily will not help your rankings. Whilst you might want to focus on increasing your rankings, don ™t forget your users. If you website is easy to use, visitors are more likely to come back, thus increasing your ranking.