Writing content for your website can take time and can be a little tricky knowing how and what to write, especially for SEO purposes. So here at WebBoss we've put together some tips and pointers of what you need to know before you start, which should make the process a little easier.
Know your audience
First of all, grab a pen and paper and write down what kind of website you're writing for. Is it a business or personal site? Is it a Blog, Web Design company or an online fashion store? These common sense questions help make visualising the audience you're writing for easier. Then ask yourself : what kind of people are you writing for? If it's web design it'll be people who need a website... If its a fashion store, it's for people who are passionate about fashion and want to buy fashionable clothing. This is just a simple example, but make sure you do a little bit of research to see who is on your website so you can target what it is they find interesting.
There's a great advantage in knowing your target audience, so signing up to Google Analytics is very beneficial. It keeps stats for your website and in this case can be a used to check the demographic range of people that are coming to your site the most, down to their gender, age and interests and even their general location. That way you can cross out words and phrasing that wouldn't attract or be relevant to your audience.
Ask the question: Why should they come to you?
Think of yourself as a customer or visitor coming to your website. Out of all the types of businesses and websites working in the same area/business as yours that are out there on the world wide web, why should they be going to your website as opposed to somewhere else? Do you offer higher quality? Are you more personal? Affordable? Once you've worked out what makes you unique, use this to your advantage.
Don't underestimate simplicity
When you come to writing your content, bear in mind that If a visitor is greeted with an essay from your home page, chances are they're just going to bounce straight off it. Try and compress what you're trying to get across into quality, not quantity. Get your point across in a clean but eye catching manner. Use words that these visitors and potential customers are looking for, things like Affordable, professional, high quality, beautiful, amazing, etc. Appetising adjectives your customers want to hear.