In a time where technology is developing faster and faster, web design is beginning to be seen as easy as dragging and dropping the right images into the right places and with hundreds of themes and designs are freely accessible, anyone and everyone is able to design a website. So is it fair to say that web design is dead? I have recently read a few articles and blogs which would definitely argue so.
However, I'm here to argue that Web Design is not dead. In fact, it is alive and kicking! But of course I would say that, working for a website company, surrounded by programmers and designers working hard behind the WebBoss system. Although WebBoss also has the option for you to create the site yourself using the Instabuild Self Build package, here are my 5 reasons why website designers are still essential for creating your website...
Content is surprisingly over looked in designing a website. Whilst it's easy to let your website 'design itself', how good it looks is only a part of the whole process and there's one thing a machine can't write well and that's good quality content. It needs to sound natural, organic and like there's an actual human behind the screen. Having content you've put time into writing will really make a difference to your visitors and web presence.
Design by Designers
Whilst it is beginning to be possible for a computer to analyse your content and suggest a design based upon semantics, the difference between a Designer doing your design and a computer offering you a number of patterns and shapes is that professional designers know how to tell a story and bring emotion into your design, representing your brand. It will be key to making your brand identity individual and your customers loyal. On top of this, the computer will only know the most recent designs that it has been suggested. Whereas your web designer can easily combine a mixture of different design elements using the most up to date trends. With designers still creating web design the computers will always be one step behind.
Although technology is designed to make our jobs easier and do the things we don't have to, what happens in the rare cases when something breaks? That's why, for example here at WebBoss we have real folk behind the chat supports on every website so if there's something that needs explaining in further detail, or you need a member of staff to take a look at your website, we can sort it in minutes. Behind every machine or computer there is always a person. Chances are you can even talk to your personal designer!
Ease of access
Although we're in 2015, there are still a lot of modern and every day technologies that are not accessible for people with disabilities. So it's up to designers and developers to be constantly working on new ways to adapt web design so that it is as accessible as possible to everybody.
It's such a wild 'coincidence' when a company stumbles across a website that looks almost the spitting image of theirs; down to the colour theme hex's and your logo but rotated a few degrees clockwise... If you know what you're doing, it's very easy to copy websites. This is why in the world of web design, people are needed for the ethical and copyright side of things so we can develop new ways of making copying harder and so we can point out when something that is clearly not allowed has been done.
Overall it seems again, at least in my opinion, that these articles and blogs are written to grab attention. In reality the article isn't arguing about web designers being superfluous but rather an evolution of web design. The blog that I linked to at the beginning of this post isn't really arguing against web designers, he is arguing against a time long ago (OK, maybe only a few years ago) in which people quickly created a website which looked good. For a while now, designers and webmasters alike have known that a pretty website is not enough. Instead it needs to be user friendly: and thus we have the birth of UX design!