It's easy to feel like your brand, product or service is a little invisible out there in the sea of millions of others all trying to shout out their name in hope of being heard. So here are 7 simple tips in which you can get your brand name known and hopefully bring in some more loyal customers.
- Social Media
If you're reading this, hopefully you've already jumped on the social media side of things. It's one of the most important tools of today and they're very simple to use. Anyone can sign up to Facebook or Twitter within minutes and get networking with similar businesses and potential clients. Best of all, most of them are free. Not only can you being to create a community around your brand by communicating with your customers, but you can also create adverts to increase your clientele. Different social media platforms have different costs so it is best to research before you start your campaign.
Although the rocketing rise of Social Media has brought many businesses online, a lot of people are very misinformed into thinking they don't need a website and that a simple Facebook Business Profile will suffice. But this couldn't be further from the truth! The whole point of having a social media presence is to lead people back to your website, the main online HQ of your business to showcase everything. Make sure you have a website up and running or if not, get a professional one up and running today. Your website should be optimised towards your target audience to ensure a great user experience, to keep your customers coming back for more.
- 'Refer a friend' benefits.
Many brands and products have benefits for people who upon sign up, mention an already existing customer. This customer then receives some form of benefit or perk for telling their friend about said product/service. A perfect example of this is Dropbox, who gave away 500mb of extra storage to every friend a user refers to them. A great way to encourage customers to basically sell said companies product or service.
I have a Perkbox sticker on my laptop. It's a simple white balloon on a blue background, but everyone always asks me what it is. This is what freebies are for. Simple little slices of your logo, brand name or slogan thrown out into the world for people to wonder about and most likely Google it when they get home.
Utilise your blog! With so much choice available it is important to prove to your customers that you have experience and knowledge in your field. If you are able to write at least one blog a week showing this people will begin to associate your brand name with your highlighted expertise. Not only that, but they are more likely to return to your website, making it even easier to convert leads into customers!
If you don’t already have a company logo you should have one designed as soon as possible. This is something that will become synonymous with your business. (McDonalds isn’t known as the Golden Arches without a reason!) Your logo can be used for advertising, on your website, social media, and even uniforms and stationary! Make sure that your logo represents all that you are as a company and make the most of it!
- What makes you unique/different to your competition?
There are very few businesses who can honestly say what they're offering is so completely unique that they have no competition at all (and if they are really that original, chances are there's no market for it!) So do some research on your competitors and find out what makes you different? Why would potential customers come to you? What do you offer in your services and products that others don't?
If you can find out what the answers are to these questions and make it known, you should hopefully be on your way to having your brand known, recognised and hopefully drive more keen customers your way.