Regardless of if you are a start up, working on your own, or a multi million pound business, you need to be aware of the newest marketing techniques so that you can beat your competition. The best way of keeping up to date is systematically doing research, however it can be time consuming, so here are our favourite marketing blogs that you can subscribe to, and save yourself some time and money.
Your first stop: Seth Godin
Seth Godin has been described as the Godfather of modern marketing, and rightly so. He will provide you with insights into the marketing of different brands, quickly highlighting where they went right, and even quicker highlighting where they went wrong.
Violeta takes a refreshing look at marketing, but also incorporates the importance of the human aspect of marketing. Playing to your strengths and being aware of what you can and cannot do.
These guys eat hashtags for breakfast. Focused entirely on their audience of B2B their blog provides valuable tips and tools for better creating, monitoring and managing your social networks, even if their pricing plans make you want to run for cover.
The WebBoss blog is a great way (slightly self-indulgent of me, I am aware) to get to grip with the basics of marketing before moving on to more in depth posts. Regardless of if you are just starting out or have lived and breathed marketing for the past X amount of years, the WebBoss blog can provide a short update in current trends, and provide you with links to further information! Your time is precious, let us do the hard work of finding the information!
If you are focused on marketing, and need something a bit more in depth, look no further than the Harvard Business Review. If you really want to understand marketing, right down to its core then this is for you. Whilst the name Harvard may leave some quaking in their boots, feeling that it would be too complicated, the HBR breaks subjects down into small pieces, so that it almost feels like a lesson rather than a blog. Prepare to open your mind to new (and old) ideas.